Westfield

Westfield Carlsbad: Marketing Director responsibilities - Phase one of $300 million dollar remodel
Westfield North County: Marketing Coordinator - Renovation process of $55 million in upgrades
Westfield Plaza Bonita, Westfield Horton Plaza: Marketing Coordinator - Holiday seasons & special projects

• Implemented center marketing platforms (fashion, retail and family)
• Incorporating strategies and tactics to achieve sales, traffic and digital growth over LY
• Manage, execute and optimize multiple digital channels and social media (Email, Ads, Mobile Application, Website, Facebook, Twitter, Foursquare, Instagram, Hootsuite and Iconosquare to drive day-to-day and long-term performance
• Collaborated, created, delivered, edited, & optimize marketing materials
• Maintained relations with local, regional and nation level retailers
• Public Relations: strategy and execution of stories, press releases & community listings
• Manage and collaborate with external PR and Event agencies (as needed) 
• Product Placement / Sponsorships / Partnerships have included Cliff Bar/Luna Bar, Fashion Group International, and the San Diego Latino Film Festival
• Visual Display Management
• Managed Employee Recognition Program
• Gift card program supervisor
• Event Planner - community events / partnerships (City of Carlsbad Walk + Bike About, Rotary Club, Carlsbad Marathon), singing / dancing performances and monthly family programming
• Dream Team member - UTC Grand Opening 2012 and LAX Airport
• Employee of the Month - March 2014, Westfield North County

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Social Media | Public Relations

Westfield Horton Plaza Social Media
Creating content, organizing photo shoots, setting up flat lays & planning with retailers
Organic Followers, Within 3 months, 2014

Facebook 12.46% up
Twitter 110.59% up
Instagram 4,500% up

Westfield Carlsbad  
Created and implemented a rebrand strategy for the property (formerly Westfield Plaza Camino Real)
- Facebook
- Twitter
- Instagram

Westfield North County
- Grew and managed social media accounts  
- Launched center Instagram
- Generated organic engagement with over 1,000 likes on several photos, part of strategic plans

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Marketing & Advertisement

Westfield Carlsbad
- Community event partnerships
- Re-branding Media Buys
- Retail crisis management
Openings
- Panera Opening
- Regal Cinemas Opening
- 24 Hour Fitness Super Sport Opening
- Luna Grill Opening
- Managed visual displays

Westfield North County  
- Community event partnerships
Openings
- Cheesecake Factory
- MAC
- BareMinerals
- SunDiego
- Lush

Gift Guides / Offers
- December Holiday's
- Black Friday
- Easter
- Valentine's Day

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Event Planning

Holiday (Santa Photos, Carolers, Gift Wrap Stations)

Westfield Horton Plaza
Jimbo's Grand Opening 
- Official Photographer and created a social media photo opportunity unique to the event

Westfield Plaza Bonita
- H&M Baby Loves Disco,  
- Style Tour with celebrity stylist, Stacey London with Westfield corporate: with one of the biggest turnouts in the event portfolio across centers. 
- Mexicoach Shuttle Launch

Westfield North County
- Back to School
- Prep for Prom Fashion Styling
- Bright Pink Fundraisers, raising 1,000's
with a pink surfboard photo opportunity
- Octonauts with over 1,000 in attendance
- Taylor Guitars Summer Concert Series
- Make a Wish opportunity

 


New Initiatives

Spanish Border Shopping center

Extensive Cross-Border Mexican Shopper Outreach Program

Both side of the US / Mexico border
In partnership with the Marketing Director at Westfield Plaza Bonita
- Launch Party
- Multilingual Billboards, Social Media Ads Spend

Westfield North County

Random Acts of Kindness Holiday Program

In partnership with the Marketing Director at Westfield North County
- Surprise gifts, bought people coffee and left positive affirmations
around the shopping center
- Award winning campaign