Partner VS Marketing Communications - Think About Your Message Differently
Partner Communications VS Marketing Partner Relationships
How to shift your mindset? Ask a question differently.
1) How do we get customers to understand OUR brand Story?
VS
How do we understand THEIR customer journey and how can we improve it for THEM?
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2) Who is our valuable customer?
VS
How can we deliver more value to the customer?
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3) How do we drive people to a sale?
VS
How do we make it easier to buy our product or service?
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4) How do we make the most of our media spend?
VS
How do we get more impact from the total marketing spend?