Partner VS Marketing Communications - Think About Your Message Differently
Partner Communications VS Marketing Partner Relationships
How to shift your mindset? Ask a question differently.
1) How do we get customers to understand OUR brand Story?
How do we understand THEIR customer journey and how can we improve it for THEM?
2) Who is our valuable customer?
How can we deliver more value to the customer?
3) How do we drive people to a sale?
How do we make it easier to buy our product or service?
4) How do we make the most of our media spend?
How do we get more impact from the total marketing spend?