Client Press Release: San Diego's “Mompreneur" Sushmita Utpala of Li'l Tunks Launches First Pop-Up In La Jolla
SAN DIEGO’S “MOMPRENEUR” SUSHMITA UTPALA OF LI’L TRUNKS LAUNCHES FIRST POP-UP IN LA JOLLA
Pop-Up Features Children’s Spring and Summer Collections
SAN DIEGO, Calif. — JULY 19, 2016. Li’l Trunks the San Diego based children's wear label created by local, Sushmita Utpala, will be at Westfield UTC mall (near Macy’s) in La Jolla, California this Friday, July 22 - Saturday, July 23, from 10 a.m. - 9 p.m for a pop-up weekend. Available in newborn sizes up to 4T, the Li’l Trunks summer sale will include Spring ’16 and Summer ’16 collections.
Sushmita is a graduate from the Fashion Institute of Technology and in 2015 she launched Li’l Trunks as means to express her two worlds. Raised in India and spending most of her adult life in San Diego she wanted to create a brand expressing her love for travel, colorful yet “beachy” cultures, and experiences as a new mom.
When asked about Li’l Trunks Sushmita said, “I want to bring small elements of my childhood from India and other travels into everyday children’s fashion. Each season Li'l Trunks offers a wardrobe of bright and bold options. The rich colors and joyful patterns are designed to transport babies and toddlers to a happy place. Li’l Trunks designs are tributes to the flowers, icons, and shapes that have traveled with me through the decades and across many miles. These bits of India now mix with my world adventures. Together they swoosh around like a kaleidoscope, creating exciting patterns, delightful combinations to remind me of a bright and playful childhood.”
Li’l Trunks is designed to be a collection of contemporary prints including rompers with ruffled edges, empire-waisted dresses, Peter Pan collars, and sleeveless woven bubbles in an array of color bursts. Styles regularly retail for $18 to $65. This weekend Summer and Spring lines will be an extra 25% off when using the code SD25 in addition to the current online summer sale prices.
Kids clothing continues to trend upward, even more so with the explosion of social media and mommy bloggers. Li'l Trunks wants to provide a rich cultural option to mothers for their babies and toddlers.
About Li’l Trunks:
Founded in 2015 by Sushmita Utpala the Li’l Trunks Children's Wear Collection is inspired by the sights, sounds, and elements of world travels. The brand embodies the majestic Indian elephants featured in its logo and rich colors of Southern California beaches. The silhouettes are cut to be classic, timeless and current, with a mix of East and West.
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